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How it all began...
In 1991 Rex and Marilyn Trimnell started X-Lite UK by designing and manufacturing the world's first double crown bike fork and the world's lightest bar ends. But that wasn't enough for Rex. As a man obsessed with details, he was constantly frustrated by how long it took to wash his bike. Rex set out to understand surfactant technologies and developed a perfectly pink cleaner to care for his kit.
That was in 1994, at a time when most motorcyclists were cleaning their bikes with salty dishwashing detergent. It doesn't take a rocket scientist to understand that water plus salt leads to a lot of corrosion. That's why it was important that Rex's cleaner be environmentally friendly, highly effective and not cause damage to sensitive surfaces or components. To make a long story short: Rex's formula was the best thing since sliced bread when it came to cleaning a bike, and it didn't take long for word to spread and Muc-Off bike cleaner was born.
The Muc-Off event team is present at events all over the world.
2014 Muc-Off becomes the official supplier of Team Sky. This was just the beginning of a very exciting partnership and as the partnership grows rapidly, Muc-Off produces its first product together with Team Sky. The revolutionary Hydrodynamic chain lubrication was born.
2015 Muc-Off becomes the official cleaning partner of Atherton Racing, one of the biggest teams in the series downhill.
After working with Team Wiggins, Muc-Off began speed testing over 40 Shimano Dura-Ace chains on our special laboratory equipment Muc-Off . This enabled us to select only the fastest and most efficient chains, then thoroughly clean and treat them with our groundbreaking new formula. This state-of-the-art formula and treatment process pushes the boundaries of lubrication chain innovation and has been specifically designed to reduce friction to an absolute minimum. An advanced new military grade additive has been used along with some state of the art extreme pressure additives to provide an incredibly fast lubricating chain treatment. Muc-Off wins the first Tour de France with Team Sky using Hydrodynamic chain lubrication.
In 2018, Muc-Off will innovate once again with the world's first specific product line eBike. And tire sealant becomes their most successful launch.
Muc-Off products become more and more successful. Tubeless Sealant wins the award for best sealant in Bicycling Magazine. Muc-Off also launches the world's first bike-specific pressure washer, expands its tubeless range and removes PTFE from all formulations.
Innovation is our DNA...
...and the relentless pursuit of progress - so the company develops chain lubricants to win Olympic titles and the Tour de France.
All ideas are developed in Rex's son Alex's (MD) in-house, state-of-the-art research and development center. After he comes up with something new, it's tested by in-house tinkerers and riders to make sure every Muc-Off product has the fantasy turned up to eleven. Products are made by riders, for riders.
Project Green is a key concern at Muc Off, with every process, every product, every package scrutinized.