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Focus

Focus bikes are all developed in Germany. German engineering stands for a centuries-old tradition in precision, craftsmanship and durability. In addition, every developer at FOCUS Bikes is not only a designer, but first and foremost a passionate cyclist. We test our prototypes right outside our front door.

Focus Mountainbike Fully Focus Mountainbike Hardtail Focus E-Mountain Bike

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-22%

Focus Planet² 6.9 ABS heritageblue / stoneblue 2024

5,699.00 4,443.00 €*

free shipping

In stock, available

-34%

Focus Jarifa² 6.7 diamondblack / grey 2023

3,699.00 2,458.00 €*

free shipping

In stock, available

-21%

Focus Thron² 6.8 Cremewhite 2023

5,799.00 4,599.00 €*

free shipping

2-4 Weeks

-19%

Focus Thron² 6.7 bluegreen magicblack 2024

4,999.00 4,074.00 €*

free shipping

2-4 Weeks

-28%

Focus Sam² 6.8 moonstone / slategrey 2024

6,999.00 5,050.00 €*

free shipping

2-4 Weeks

-30%

Focus Thron2 6.9 cremewhite 2022

6,299.00 4,409.30 €*

free shipping

-28%

Focus Jam² 6.9 stoneblue / heritage blue 2024

7,399.00 5,332.00 €*

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In stock, available

-20%

Focus Jam2 7.9 Slategrey 2022

6,299.00 5,039.20 €*

free shipping

2-4 Weeks

-34%

Focus Aventura² 6.7 diamondblack / grey 2023

3,899.00 2,586.00 €*

free shipping

In stock, available

-26%

Focus Jam² 6.7 moonstonegrey / slategrey 2024

5,499.00 4,054.00 €*

free shipping

2-4 Weeks

-29%

Focus Jam² 8.8 raw carbon / skeygrey 2024

7,199.00 5,141.00 €*

free shipping

2-4 Weeks

-25%

Focus Sam² 6.9 lightgrey / moonstone 2024

7,999.00 6,023.00 €*

free shipping

In stock, available

-25%

Focus Planet² 6.9 ABS Wave heritageblue / stoneblue 2024

5,699.00 4,274.20 €*

free shipping

In stock, available

-34%

Focus Aventura2 6.8 goldbrown 2023

4,599.00 3,058.00 €*

free shipping

In stock, available

-28%

Focus Aventura² 6.8 Wave goldbrown 2023

4,599.00 3,327.00 €*

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In stock, available

-28%

Focus Aventura² 6.8 torontogrey 2023

4,599.00 3,327.00 €*

free shipping

In stock, available

-11%

Focus Thron² 6.7 lightgrey 2024

4,999.00 4,456.00 €*

free shipping

2-4 Weeks

-29%

Focus Jam² 6.8 stoneblue / slategrey 2024

6,499.00 4,620.00 €*

free shipping

In stock, available

-18%

Focus Vam² SL 8.7 lightgrey / mahagonyred 2024

5,799.00 4,728.00 €*

free shipping

In stock, available

-33%

Focus Jam² SL 8.8 light grey / raw carbon 2024

6,999.00 4,699.00 €*

free shipping

2-4 Weeks

-28%

Focus Vam² SL 9.8 white / skygrey 2024

6,899.00 4,999.00 €*

free shipping

2-4 Weeks

-28%

Focus Jam² 8.9 carbon raw 2024

8,499.00 6,099.00 €*

free shipping

2-4 Weeks

-31%

Focus Aventura² 6.7 Wave diamondblack / grey 2023

3,899.00 2,699.00 €*

free shipping

In stock, available

Focus Jarifa² 6.8 rustbrown / magicblack 2024

3,774.00 €*

free shipping

2-4 Weeks

-25%

Focus Jam² 7.8 slategrey 2023

5,499.00 4,136.00 €*

free shipping

2-4 Weeks

-20%

Focus Vam² SL 9.0 carbon 2024

10,999.00 8,799.00 €*

free shipping

2-4 Weeks

-19%

Focus Thron² 6.8 EQP mahagonyred / magicblack 2024

5,799.00 4,720.00 €*

free shipping

2-4 Weeks

-20%

Focus Aventura² 6.7 Wave bluegreen / black 2023

3,899.00 3,119.00 €*

free shipping

In stock, available

-32%

Focus Aventura² 6.8 Wave torontogrey 2023

4,399.00 2,999.00 €*

free shipping

In stock, available

-19%

Focus Jarifa² 6.7 bluegreen / black 2023

3,699.00 3,010.00 €*

free shipping

2-4 Weeks

Focus Bikes at Fistore24

The range of mountain bikes on the market is huge. So why pay special attention to one brand? Focus will answer this question with a knowing smile. Because when talking about expertise in e-mountain bikes, a Focus bike should immediately pop up in your mind's eye.

What makes Focus bikes so desirable?

As a brand of the German company Derby Cycle, Focus has promised the highest quality in bikes since the early 1990s. Originally, high-quality mountain bikes were to be sold under the brand. But with the support of cross-country icon Mike Kluge, the company quickly branched out into trekking and cyclocross bikes. Over the 2000s, road racing bikes, time trial bikes and triathlon bikes were added. The entire spectrum of customer wishes was thus covered. However, the manufacturer Focus also did not close its eyes to the progressive development of electric motorization in the bicycle sector. The market has been growing for years, which is why the existing know-how in the company was used to develop high-quality bikes in this segment as well. Anyone who decides to buy a Focus e-bike can therefore be sure that it is not an inexperienced company that wants to get a piece of the e-bike boom's bonanza. Instead, they have been working professionally in all areas of cycling for years to combine optimal riding fun with high-quality technologies at a reasonable price.

What kind of e-bike do I get at Focus?

As has already been clarified, the German bike brand was initially a division of Derby Cycle specifically designed for mountain bikes. Therefore, it will probably come as no surprise that it is possible to purchase a Focus E Mountain Bike without any problems. This type of e bike is very popular among customers anyway. They are durable and allow to meet all the requirements of everyday life. The increased rolling resistance of the treaded tires is not a problem thanks to the support of the motor. However, if you feel like taking a trip to the mountains or the neighboring forest, the mountain bike can also be used as a piece of sports equipment. This is particularly suitable for less athletically ambitious cyclists so that they do not overexert themselves.

However, if you only want to ride around town or on flat routes, Focus offers bikes that fall into the category of touring and trekking bikes. With these, it is even easier to glide almost silently through cities, along rivers or over the country lanes of the surroundings.

What technological features does a Focus e-bike have?

Every bike from the German brand combines cutting-edge technology and maximum riding pleasure. This is demonstrated by the following aspects, among others:

high-quality and powerful motors from Bosch and Shimano
optimal lightweight construction through carbon or aluminum frames
ergonomic frame geometry for body-friendly riding
resistant and durable components that defy any weather and any surface.

Who are Focus e-bikes suitable for?

It is in the interest of the Stuttgart-based brand not to exclude anyone when it comes to choosing the latest bike. That's why there is also a huge variety of products. This allows everyone to find a new bike. Focus bikes can therefore be described as a product for everyone without any problem. A wide variety of personal wishes and needs are taken into account. Superficially, this already begins with the color selection. Here, a wide variety of designs and color concepts are offered, with which all preferences are served. With bicycles, however, it is also of great importance to find the optimal frame size. After all, a lot of time is spent on the bike. If this then does not fit perfectly to one's own body, this results in unpleasant consequences such as back or knee pain. So that every body size can be met, the range of frame sizes of high-class bikes extends over a wide spectrum. In order to increase riding comfort, Focus mountain bikes with electric drive also feature suspension. According to individual needs, different suspension travels are available for the individual models. Depending on the terrain to be ridden, these can have an influence on the purchase decision. The same applies to the selection of wheel sizes. From 26 to 29 inches, the manufacturer offers all sizes. Thus, lovers of time-honored 26er wheels come just as much at their expense as those of the nowadays dominant 29er version.

It is aspects like these that are of decisive importance when buying a bike. It is already apparent here that the Focus company manufactures e-bikes for all groups of people. Those who want to investigate even further when choosing a new bike can, of course, research further. Focus offers everything a cyclist's heart desires. From the beginning of the company's history in 1992, this goal was pursued. And as with other bike versions, the manufacturer also succeeds in this with the new e-bike models.